As anyone in PR or communications will tell you, the best time to make a catastrophic announcement is when everyone is busy looking elsewhere. You don’t want to hide it, but you want to push it through the news cycle at a time when you’ll only generate half as many articles. That’s what Embracer did this week. While everyone is…
As anyone in PR or communications will tell you, the best time to make a catastrophic announcement is when everyone is busy looking elsewhere. You don’t want to hide it, but you want to push it through the news cycle at a time when you’ll only generate half as many…
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