Blizzard is a company that has more than its fair share of negative publicity, especially more recently in the lead up to the big Microsoft acquisition. So as its development teams work on microtransaction-filled mobile titles, PR is on damage control to quell past mistakes and at least try to restore the reputation. Mike Ybarra, president of Blizzard Entertainment, was…
Blizzard is a company that has more than its fair share of negative publicity, especially more recently in the lead up to the big Microsoft acquisition. So as its development teams work on microtransaction-filled mobile titles, PR is on damage control to quell past mistakes and at least try to…
Read MoreAt a somewhat awkward time for Blizzard – amid California filing a lawsuit against Activision Blizzard (Blizzard’s parent company) on the grounds of ingrained sexual harassment – the company has decided to push for the acquisition of indie game developer, Proletariat. Proletariat’s dev team is 100-strong and was responsible for…
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