Marketing exec: For Ubisoft, it’s “not only having the great games, it’s having the great stories.”

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Article by Matt S Amongst the Western publishers, Ubisoft stands almost unique in its dedication to memorable characters and narratives. Or, in other words, if the western publishers were to create their own “Smash Bros”-style games, Ubisoft would have Rayman, Ezio, Connor, Jade, Aveline, Rabbids and a host of others.…

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Stephane Jankowski It’s not usually a point of pride to lose at something 23 times in a row, especially in the world of competitive gaming. But for Ubisoft Quebec’s Stephane Jankowski, it’s not only a point of pride, it’s proof that Might & Magic: Duel of Champions – for which…

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Ubisoft’s Wii U Zombie survival game will not be on the receiving end of a sequel any time soon thanks to the original title being “not even close” to making a profit. According to a story posted on MCV by way of gamesindustry International, Ubi CEO Yves Guillemot has stated…

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