Over the past few days, Sony has quietly slipped two new teaser clips onto the Internet that are produced in the same vein as last year’s Michael teaser, which instantly stirred excitement across the industry with its release. If you somehow missed the Michael short, you can find it right…
Read MoreI’m a little late to cover this, but it seems that there’s a bit of an outrage about EA deciding to link over to the websites of real gun manufacturers as part of a marketing campaign for its upcoming Medal of Honor: Warfighter. I’m baffled, and sitting halfway between amusement…
Read MoreIs this acceptable as a booth babe costume? Let us know your thoughts! Penny Arcade has produced a rather interested editorial in which the author, Ben Kuchera, makes the claim that ‘banning E3 booth babes isn’t good manners, it’s good business.’ It’s a good read – I recommend everyone check…
Read MoreLego’s new iOS App, Ninjago Spinjitzu Scavenger Hunt, is the perfect example of how a traditional toy or game vendor should be using modern video games to enhance their own brand. It’s a free App to download, but it’s one that will convince you to spend a lot of money…
Read MoreLego’s new iOS App, Ninjago Spinjitzu Scavenger Hunt, is the perfect example of how a traditional toy or game vendor should be using modern video games to enhance their own brand. It’s a free App to download, but it’s one that will convince you to spend a lot of money…
Read MoreForget 3D screens and augmented reality, the Nintendo 3DS’ greatest feature is, in fact, StreetPass (read the Wikipedia article on StreetPass here). While the other features are good as initial selling points, and getting consoles into people’s hands, it is StreetPass that shows Nintendo’s genius at building communities around products,…
Read MoreForget 3D screens and augmented reality, the Nintendo 3DS’ greatest feature is, in fact, StreetPass (read the Wikipedia article on StreetPass here). While the other features are good as initial selling points, and getting consoles into people’s hands, it is StreetPass that shows Nintendo’s genius at building communities around products,…
Read MoreBrand marketers are coming to realise the value of using video games as advertising tools, and Lynx is looking to sexy things up on Facebook with game starring Kelly Brook. The press release reads like the kind of game you can only find in Japan: “To stay ahead in the…
Read MoreBrand marketers are coming to realise the value of using video games as advertising tools, and Lynx is looking to sexy things up on Facebook with game starring Kelly Brook. The press release reads like the kind of game you can only find in Japan: “To stay ahead in the…
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