Marketing exec: For Ubisoft, it’s “not only having the great games, it’s having the great stories.”

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Article by Matt S Amongst the Western publishers, Ubisoft stands almost unique in its dedication to memorable characters and narratives. Or, in other words, if the western publishers were to create their own “Smash Bros”-style games, Ubisoft would have Rayman, Ezio, Connor, Jade, Aveline, Rabbids and a host of others.…

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Square Enix turnaround on track

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Square Enix’s quarterly results for the financial year paint a picture of a company that is just about back in the black: the company has reduced its losses by 75 per cent year-on-year. For the quarter the company reported a loss of  ¥493 million ($5 million US), which is a…

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Tecmo Koei posts double-digit growth for the first quarter

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Tecmo Koei has been one of the more consistently profitable developer/ publishers in Japan in recent years. This trend continues with the company posting a 10.9 per cent year-on-year growth in sales for the first quarter of the financial year. That growth, to 6.5 billion yen, generated the publisher a…

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